Your smile
deserves the best

Natural care and vibrant freshness

for adults and children

Choose your toothpaste

For children

Dentists recommend
fresh®

Choosing a toothpaste is an important part of your daily hygiene routine.
A high-quality formula helps maintain oral cleanliness and a feeling of freshness.

APL® GO places special emphasis on safe and effective care products. That is why the brand's lineup includes the comprehensive fresh® toothpaste.

"The fresh® formula is developed in line with modern oral care recommendations. It provides comfortable use and helps maintain a feeling of cleanliness. I use APL® GO products in my practice and note their high quality."

— Dentist, Dr. A. V. Suvarov

Suitable for daily hygiene

Suitable for sensitive teeth and gums

The effectiveness of key ingredients has been confirmed by laboratory tests

Manufacturing complies with GMP standards

fresh ^® children's toothpaste with strawberry ice cream flavor (for children aged 6 and up)

The strawberry ice cream flavored toothpaste is designed for gentle daily care of baby teeth and first permanent teeth. The fluoride‑free formula is suitable for children whose parents prefer toothpastes without fluorides.
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50 g

~~9.99~~ EUR

9.99 EUR

8.33 EUR

incl. VAT, plus shipping costs (delivery time: in 1-2 weeks)

(Find out more information about additional discounts at check out)

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Benefits

Gentle daily care
Fluoride‑free formula — an option for parents who choose toothpastes without fluorides. Mild surfactant (cocamidopropyl betaine) cleans teeth without irritating the mucous membrane.

Support for children's enamel

Hydroxyapatite — helps maintain enamel smoothness and mineralization.
Xylitol — provides a pleasant sugar-free sweetness and helps maintain oral hygiene.

Clean formula and pleasant taste

Contains no added sugar, parabens, or artificial colors.
Strawberry ice cream flavor makes brushing more enjoyable and helps build healthy habits.

Composition

Sorbitol, Hydrated Silica, Aqua, Xylitol, Glycerin, Hydroxyapatite, Cocamidopropyl Betaine, Sodium Carboxymethyl Cellulose, Aroma, Potassium Sorbate, Sodium Saccharin, Sodium Citrate.

Mode of application

We have prepared a guide to help you brush as effectively as possible:

Wet your toothbrush and apply a small amount of toothpaste.
Position the brush at the back molars at about a 45° angle to the gum line.
Clean your teeth with gentle circular motions from the gum toward the chewing edge.
Brush the outer, inner, and chewing surfaces of your teeth.
Finish by brushing your tongue and rinse your mouth thoroughly with water.

Recommended brushing time — about 2 minutes.

We care
about your smile

Exclusivity:
We are the official representative of the fresh® brand. The composition and distribution rights are confirmed by a letter from the manufacturer.
Manufacturing quality:
The products are manufactured at a facility that meets international quality standards: ISO 22716 (Cosmetics GMP), Halal.
These standards confirm a high level of quality control and manufacturing stability.
Regulatory compliance:
The toothpastes are registered in accordance with EAEU requirements.

Download certificates

We answer frequently asked questions

Is the adult toothpaste suitable for daily use?

Yes, fresh® toothpaste is designed for daily use, morning and evening. The balanced formula with hydroxyapatite and sodium fluoride helps maintain cleanliness and freshness.

Is it true that the children's toothpaste contains no fluoride?

Yes, the children's toothpaste formula is created without fluorides. This is an option for parents who prefer fluoride‑free toothpastes. Enamel care is provided by hydroxyapatite and xylitol.

Do you have certificates for your products?

Yes, we provide manufacturing certificates — ISO 22716 (Cosmetics GMP) and Halal. They confirm that the products are manufactured at a facility that complies with international production standards. The toothpastes are also registered in accordance with EAEU requirements.

Elena, Saint Petersburg

"I spent a long time looking for a toothpaste without SLS and parabens, and tried many brands. fresh® appealed to me with its ingredient list — it's genuinely clean, with no harsh taste. The mint freshness is mild, and the feeling of cleanliness lasts a long time. I felt that my teeth became more comfortable with cold foods. Now this is our family toothpaste."

Dmitry, Kazan

"I chose fresh® toothpaste because of the hydroxyapatite in the formula. I used to use more expensive toothpastes, but this one pleasantly surprised me. It cleans gently, foams moderately — without aggressive surfactants. I felt more comfortable during brushing, especially around my gums. A good product for those who pay close attention to their oral care."

Svetlana, Krasnodar

"My son (8 years old) had trouble with regular toothpastes — he either didn't like the taste or it stung his tongue. The children's fresh® with strawberry ice cream flavor was a perfect fit. Now he brushes his teeth with pleasure and even reminds me about brushing. The fluoride‑free formula was exactly what I was looking for. The scent is very pleasant, like a dessert."

Irina, Moscow

"We bought both toothpastes — adult and children's. We are very satisfied with the quality. It's also nice that the website has manufacturing documents and confirmation of official representation. It's important to know that the product is genuinely authentic. We'll be ordering again."

Andrey, Novosibirsk

"I have sensitive teeth, and many toothpastes cause discomfort. fresh® worked great for me: the taste is pleasant, minty but not too strong. After brushing, my teeth feel smooth. After some time, I noticed that my reaction to hot and cold became milder. I looked at the ingredients in advance — I liked that it contains bisabolol and allantoin."

Natalya, Yekaterinburg

"My teenage daughter (13 years old) often complained that toothpaste tasted bad. I decided to try the children's fresh® — she liked the flavor, and now she brushes without reminders. It's important to me that the toothpaste is fluoride‑free and contains hydroxyapatite. An excellent option for daily care."

Marina, Samara

"I usually don't write reviews, but here I wanted to share. The formula without artificial colors and SLS is a plus. And most importantly — I felt that my teeth looked brighter thanks to the gentle cleansing. At the same time, my enamel remains comfortable. Now I only use fresh®."